Nike + LeBron + Monopoly’s 90th Anniversary = Vibrant Signature Sneaker

Nike, in collaboration with Monopoly and basketball superstar LeBron James, has released the Monopoly x Nike LeBron NXXT Genisus sneaker to commemorate the 90th anniversary of the beloved board game. This latest addition to LeBron’s secondary signature series marks a vibrant intersection of sports, fashion, and nostalgic gameplay, and arrives at a moment when brands are increasingly celebrating the diversity and creativity of their fanbases, including the LGBTQ+ community. The special-edition sneakers are available now through major retailers, including Dicks Sporting Goods, and are already generating buzz among collectors and athletes alike .

The Monopoly x Nike LeBron NXXT Genisus is a visual homage to the iconic board game. The sneaker features a bold purple upper with contrasting black embroidery, a plasticized 3D iridescent Swoosh, and shimmering finishes on the tongue and heel. Notable Monopoly motifs include special branding on the sidewall, insoles, and a standout $500 bill insignia on the medial midfoot—a nod to the game’s highest denomination and a playful reference to financial empowerment .

Nike’s commitment to performance is evident in the sneaker’s construction. Advanced cushioning, a lightweight mesh upper, and the use of Flyknit technology ensure support and flexibility for athletes and casual wearers. The aqua-colored outsole provides both traction and a pop of color, making the shoe as stylish off the court as it is functional on it .

This release is about more than just footwear—it’s a celebration of cultural crossover and shared experiences. Monopoly, a game that has brought together families and friends of all backgrounds for nearly a century, holds a special place in many LGBTQ+ households, where board game nights often serve as a space for connection and belonging. The sneaker’s inclusive design and bold colors are a nod to the diversity of its audience, inviting everyone to take part in the celebration.

Nike and LeBron James have long histories of supporting LGBTQ+ athletes and fans. Nike’s “Be True” campaign and LeBron’s vocal advocacy for equality in sports have helped foster a more inclusive atmosphere in athletic communities. By merging Monopoly’s accessible, family-friendly ethos with Nike’s forward-thinking design and LeBron’s influence, this collaboration underscores the importance of visibility and representation in mainstream fashion and sports .