Drag Superstar Gloria Groove Cast as Madame Morrible in Historic ‘Wicked’ Production

The world of musical theater is abuzz with news that Brazilian drag icon Gloria Groove will step into the role of Madame Morrible in an upcoming stage production of Wicked, making her the first drag queen in history to play the character in an official capacity. The announcement, confirmed on July 25, 2025, has been widely covered by LGBTQ+ media and praised by fans and fellow artists alike for its groundbreaking nature.

Gloria Groove, known for her dynamic stage presence and powerful vocals, has long been a celebrated figure in Brazil’s music and drag scenes. Her discography includes chart-topping singles and albums that blend pop, R&B, and hip-hop, and she is known for using her platform to uplift LGBTQ+ voices. Transitioning to a marquee role in one of the world’s most beloved musicals is both a personal and professional milestone for Groove, as well as a signal of the evolving landscape of casting in global theater.

The casting decision has sparked widespread excitement across social media and theater circles. During a recent interview, Wicked film stars Cynthia Erivo and Ariana Grande expressed admiration for Groove’s transformation and theatrical style, with Erivo remarking, “You look so good. The nails!” and Grande exclaiming, “Werk!”. Fans have lauded the move as a “landmark moment” for representation, noting that it opens new doors for drag artists and LGBTQ+ performers on major stages.

The official announcement was met with an outpouring of support from both audiences and prominent figures within the drag and theater communities. Social media platforms, including Instagram and Threads, have been flooded with congratulatory messages, with many pointing out the importance of this casting for drag visibility and the ongoing push for diversity in the arts.

Groove’s appointment as Madame Morrible is not just a personal achievement; it is also a significant moment for LGBTQ+ visibility in mainstream entertainment. For decades, theater has been a space where LGBTQ+ talent has flourished, but principal roles in blockbuster productions like Wicked have rarely gone to openly queer or gender-nonconforming performers. This casting signals a shift, with producers and creative teams increasingly recognizing the value of authentic representation and the talents of drag artists.

Industry observers note that Groove’s casting may set a precedent for future productions, both within Wicked and across other major theatrical properties. It comes at a time when drag culture is at the forefront of global pop culture, with artists like Groove helping to bridge the gap between LGBTQ+ nightlife and mainstream performance venues.

Wicked, which made its Broadway debut in 2003, has become one of the most successful and beloved musicals of the 21st century. The show’s enduring popularity is due in part to its themes of acceptance, individuality, and challenging societal norms—values that resonate deeply with LGBTQ+ audiences. By casting Gloria Groove, the production not only celebrates these themes but also embodies them in its creative choices.

As the production prepares for its next chapter, fans and advocates alike are eager to see how Groove’s interpretation of Madame Morrible will bring fresh energy and perspective to the role. Industry leaders hope this bold move will inspire other productions to embrace a broader range of talent and continue breaking down barriers for LGBTQ+ artists.

With performances set to begin later this year, anticipation is high for Gloria Groove’s debut in Wicked. Her casting stands as a testament to the growing influence and acceptance of drag artistry on the world stage. As Groove herself has often said, representation matters—and this latest milestone is poised to inspire audiences and performers far beyond the Emerald City.